Marketing Director

As the Marketing Director at Chick-fil-A Atlantic and Hodges, you will play a pivotal role in shaping the marketing strategies and initiatives for our location. You will lead a team dedicated to creating memorable experiences for our guests while driving brand awareness, customer engagement, and sales growth. This position requires a creative and strategic thinker who is passionate about the Chick-fil-A brand and dedicated to delivering exceptional results.

Responsibilities:

1. Develop and Execute Marketing Strategies: Create comprehensive marketing plans that align with Chick-fil-A's brand values and business objectives. Develop innovative strategies to drive traffic, increase sales, and enhance brand loyalty.

2. Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels. Protect and enhance the Chick-fil-A brand reputation in the local community.

3. Advertising and Promotions: Plan and execute advertising campaigns, promotions, and events to drive foot traffic and increase sales. Collaborate with advertising agencies and media partners to optimize marketing spend and reach target audiences effectively.

4. Digital Marketing: Oversee digital marketing efforts, including social media, email marketing, website management, and online advertising. Utilize data analytics to track performance, identify trends, and optimize campaigns for maximum impact.

5. Community Engagement: Cultivate relationships with local organizations, schools, and businesses to strengthen Chick-fil-A's presence in the community. Coordinate sponsorships, partnerships, and community events to support brand awareness and goodwill.

6. Team Leadership and Development: Lead and inspire a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence. Provide guidance, feedback, and professional development opportunities to support team growth and success.

7. Budget Management: Manage the marketing budget effectively, allocating resources strategically to achieve business goals while maintaining financial discipline and accountability.

8. Market Research and Analysis: Stay informed about industry trends, consumer insights, and competitive landscape. Conduct market research and analysis to identify opportunities for growth and innovation.

Qualifications:

• Minimum of 2 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies.

• Experience in the restaurant industry or quick-service sector is highly desirable.

• Strong leadership skills with the ability to inspire and motivate teams to achieve excellence.

• Excellent communication skills, both verbal and written, with the ability to convey complex ideas clearly and persuasively.

• Creative thinker with a strategic mindset and a passion for delivering exceptional customer experiences.

• Proficiency in digital marketing tools and platforms, including social media, email marketing, and web analytics.

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.

Join our team at Chick-fil-A Atlantic and Hodges and be part of a company that is committed to excellence, innovation, and serving others with joy and purpose. Apply now to make a difference in our community and help us achieve our mission of "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact with Chick-fil-A."